Resources
Guides & case studies for founders.
Practical, jargon-free reading on bookkeeping, reporting and building a finance function that scales with you.
Case Study · SaaS
From messy books to a 5-day close
How one SaaS founder got investor-ready reporting before a raise — and cut close time from three weeks to five days.
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Case Study · Ecommerce
Found their real profit per channel
An ecommerce brand reallocated ad spend and grew profit without growing revenue, once they could see channel-level margins.
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Case Study · Agency
10 hours back every month
A founder handed off bookkeeping and reporting entirely — and got a decade of hours back to spend on clients.
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Guide
The Founder's Finance Checklist
12 numbers every founder should be able to answer in their sleep, and how to find them fast.
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Guide
13-week cash-flow forecasting, explained
A practical walkthrough of building a rolling cash-flow forecast your whole team can trust.
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Guide
When to hire your first finance person
The signals that tell you it's time to move beyond spreadsheets — and what to build first.
More coming soon